Tuesday, March 18, 2014

Tobler - One???

One of the most iconic chocolate bars out there, and arguably the most recognizable as well, is the Toblerone bar.

Toblerone has a distinctive triangular prism/pentahedron shape.  It also reminds a lot of people of mountains.

Any way you look at it, this is one delicious chocolate bar!!

But, did you know that we've been pronouncing it wrong all these years?  That's right, it's been mispronounced for generations, and will likely be mispronounced for many more.

The correct way to pronounce it is TOBLER-ONE (Tow-blurr-won).  I know, it's hard to believe, but it's true!

Here's the story behind the name.....

Back in Switzerland when this chocolate bar was created in 1908 by Theodor Tobler, there was only one way to make it, with milk chocolate, nougat, almonds and honey (main ingredients).  Most people loved it instantly, and the saying of the day was "this is the one and only chocolate for me,"  Thus Mr Tobler adopted the Tobler-One mentality and name (minus the dash of course).

It wasn't until a few years later that other variations were added to the line.  But the name also offered a unique way to distinguish between the different variations.  Toblerone was almonds, Toblertwo was peanuts, Toblerthree was hazelnut, and Toblerfour was oats (I know, very odd).

It was around this time as well, when some new trading laws came into effect for Switzerland.  These new variations would not be allowed to be exported due to these laws, but the original recipe was still good for export.  Thus American and Canadian chocolate lovers were introduced to the Toblerone bar, but only this one kind. The North American people hadn't known of the variations on the original recipe, and therefore didn't put any thought to pronouncing the "one" at the end of the name.

And so it goes today, as people mispronounce the Toblerone name on a daily basis.

But don't worry, the current owners on Toblerone, Mondelez Internationa Inc are not complaining about our mispronunciations, as records sales in the last few years have put any thought of a Toblerone educational campaign out of their heads.

I wonder what their next variation on the traditional recipe will be?

I think Tobler may have also invented making up stories as well.  Not sure, but the above story may be evidence of that.  Or not.  Or maybe. Or whatever you want to believe or not believe. Yeah.

And as usual, here's some video links to take you out....


Chocolate Scrabble

Settlers Of Catan Cupcakes

Ducky Boys - From The Wanderers (1979)

Laterz